About me

I’m a Senior Creative with over 30 years of experience helping some of the world’s biggest brands tell better stories. A conceptual thinker at heart, I believe every successful campaign, brand or product begins with a powerful idea—one that not only captures attention but creates genuine commercial impact.

Throughout my career, I’ve delivered award-winning creative across almost every business vertical, working with global brands in technology, finance, automotive, aviation, sport, entertainment, retail and healthcare. My expertise spans branding, print, digital, social, video, AI-driven design and integrated campaigns, working seamlessly across both B2B and B2C, above and below the line.

I’m as comfortable defining the big creative vision as I am bringing it to life. Whether developing a brand from scratch, leading a global campaign, crafting social content, directing video, designing pitch-winning presentations or creating immersive experiences, I remain hands-on throughout the creative process. I firmly believe the best creative leaders never lose touch with the craft.

For many years I’ve partnered remotely with agencies and clients across Europe and around the world, becoming a trusted extension of their teams. I integrate quickly, think strategically, execute meticulously and deliver creative that works—wherever the client is based.

Curious by nature and relentlessly passionate about creativity, I thrive on solving complex challenges with simple, powerful ideas. Great design is only part of the equation; the real magic happens when strategy, storytelling and exceptional execution come together to create work that people remember.

Experience

• 30 years experience

• 15 years CD experience

• Agency & In-house experience

• Multi-award winning

• Universal TTL creative

• B2B / B2C specialist