Phase 1 : Concepts
Phase 2 : Developed Routes
Handango: The TV ad features Handango sitting in a cinema, watching iconic movie clips where he played the "stunt hand" — think a thumbs-up in Top Gun, a thumbs-down in Gladiator, and other legendary hand moments. A playful homage to his behind-the-scenes role in movie history.
Be the King of the Movie Jungle: A Fandango subscriber effortlessly navigates the movie jungle — skipping queues, grabbing prepped snacks, and landing the best seats — crowned as the true King of the Movie Jungle.
Fan-DANG-o: To create a universal language built around the familiar U.S. expression “Dang” — a core part of the Fandango brand — to convey the full spectrum of emotions.Think “Station” from Bill and Ted Bogus Journey / “I am Groot” from Guardian of the Galaxy.
Phase 3 : Developed Chosen Route
Commercial: More Dang at Fandango
Visual:
We open on our protagonist – a relatable, slightly weary everyperson – going through their day.
Scene 1 – Morning Commute
SFX: Alarm blaring.
Visual: He spills coffee on his shirt just as the bus pulls away.
Protagonist (dryly): “Dang.”
Scene 2 – At Work
Visual: His computer crashes right before a big presentation.
Protagonist (frustrated): “Dang!”
Scene 3 – Lunch
Visual: He waits forever in line, only to find out they're out of his favorite meal.
Protagonist (defeated): “Dang…”
Scene 4 – Evening
Visual: Plans with friends fall through last minute.
Protagonist (resigned): “Dang.”
Scene 5 – At Home
Visual: He sits down, opens his phone, and taps the Fandango app.
Cut to: Effortless browsing, quick booking, and securing perfect seats to the movie he’s been dying to see. No pop-ups. No stress.
Protagonist (delighted, energized): “Daaaang!”
Scene 6 – At Cinema
Visual: He sits down, in best seats in the house, popcorn and drink in hand read for the movie to start.
VO (Voiceover):
More movies. More benefits. More Fan–DANG–o.
VO (tagline): Discover your “Dang” at Fandango.com.
Visual: Fandango logo and tagline on screen with upbeat music.
TTL: More your Dang at Fandango
Employ visually engaging typography to reflect the tone, emotional nuance, and communicative intent of the content.
